Executive Master in Digital Marketing & Social Media

Executive EMDMSM provides the participant with the knowledge and skills necessary to exploit the digital environments in a business environment, always with a global vision of the business.

Mode & Duration:

ONLINE, 1 YEAR

Language:

ENGLISH

Credits:

60 ECTS

Awarding Body:

OTHM + ASPIRE

Executive EMDMSM provides the participant with the knowledge and skills necessary to exploit the digital environments in a business environment, always with a global vision of the business.

The program is designed to show the new Internet professionals the key drivers required to be successful both in launching a new business and in transforming those businesses that still operate outside the digital world and need to make the leap. Professionals who know and master the new digital environment, know how to exploit social networks, be prepared to launch Mobile Marketing strategies and help your company to develop its e-commerce plan. In short, professionals and executives who know how to take advantage of New technologies to gain a solid competitive advantage over time.


The main teaching and learning methods at ASPIRE includes virtual classroom lectures, webinars and tutorials, practical learning, projects, and learning through research.

Duration of the program will be spread over two semesters in one calendar year: the curriculum of the Master’s programme is fulfilled in the first two semesters. The academic experience at master’s level can be quite intense. It involves a greater emphasis on self-directed study than at an undergraduate level. You’ll be expected to think and study independently, conduct more extensive background reading and bring your ideas to webinars and tutorials for discussion and online debate.

The second semester involves a presentation of the developed research assignment on which a master’s thesis is prepared and defended.

First Semester (Total 30 ECTS)
Compulsory Courses

  • Essentials of Marketing – 6 ECTS
  • Introduction to Digital Marketing– 6 ECTS
  • Digital Marketing Strategy– 6 ECTS
  • Social Media– 6 ECTS
  • E-commerce– 6 ECTS

1st - 2nd Semester

  • Data Management (3 ECTS)
  • Business Process Management (4 ECTS)
  • Managerial Data Analytics (3 ECTS)
  • Customer Analytics (3 ECTS)
  • Project Management (2 ECTS)
  • Business Performance Measurement (1 ECTS)

Second Semester (Total - 30 ECTS)

  • Principles of Marketing– 4 ECTS
  • Global Marketing– 4 ECTS
  • Consumer Behavior– 4 ECTS
  • Contemporary Trends in Marketing –3 ECTS
  • GRADUATION (optional - Exam or Thesis) – 15 ECTS

Why study EMDMSM with Aspire?

  • UK University Degree in Spain, exclusively offered by ASPIRE
  • Dual Degrees program
  • Flexible academic program
  • Fully subsidized Spanish + English courses
  • Internship opportunities with multinational companies
  • Option to further your studies at ASPIRE - with our MBA program

  • An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification
  • Three years working experience, considering internships (learners must check with the delivery centre regarding this experience prior to registering for the programme)
  • Learner must be 18 years or older at the beginning of the course
  • English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency.
  • For more information get in touch with ASPIRE Business School.

Just drop in your details and our support team will contact you asap.