Our Faculties


(Academic Director)

Dr. Marc Sanso, Industrial Engineer, holds a PhD (Cum Laude) in Strategic Management, an MBA from ESADE Business School and a Masters in Marketing. With almost 15 years of international experience, his career has been focused on management consulting, research and executive education.

Dr. Sansó has an extended experience in Executive and Post-graduated education. He has assumed both managerial and program-related positions at top business schools, along with an intense teaching load.

From the research point of view, Dr. Sansó is primarily interested in competitive strategy, technology and innovation, with a special focus on the digital ecosystem. He is the author of the book “The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models” (Taylor and Francis), a comprehensive approach to competitive analysis and strategy. He’s also author a of a significant number of papers, analysis and dissemination reports that have been widely published and presented in specialized journals and congresses in the US, Canada and Spain.

As a consultant specialized in business development, competitive traction and digital ecosystem, Dr. Sansó has worked with a significant number of startups from industries such as finance, education, R+D, tourism and tech services, among others.